GEO Elite
Emina Demiri-Watson is a digital marketing leader, strategist and speaker based in Brighton, UK. She currently serves as the Head of Digital Marketing at Vixen, a performance-led ecommerce agency. With over 15 years of experience in the industry, she is widely recognised for her full-stack approach to marketing, blending technical SEO with GEO, paid media and automation. Emina writes for industry-leading publications such as Search Engine Journal and Search Engine Land, mentors with Women in Tech SEO, speaks at events including brightonSEO, SMX Next and WTSFest, and co-hosts the "SEOs Getting Coffee" podcast.
She is a champion of responsible AI use and cross-department co-ownership, and steers clear of both hype and dismissal when it comes to AI and agentic search.