The UK's First GEO Conference

November 12th - 8:15 - 6:30

Wallacespace, 15 Artillery Lane, London, E1 7HA
ONLY 120 SPACES

Introducing GEO Elite.

Master the transition to AI-Search, AEO, and LLM discovery. Connect with the best in the business to build solid methodologies for a new era of marketing.

Connect with industry leaders and innovators to discover how GEO, AEO, AI-Search and LLM-powered search are revolutionising information discovery. This is a convergence of ideas to better our understanding and develop solid methodologies.

Upcoming Events

GEO Elite Conference

Date:  November 12th - 8:15 - 6:30

Price:  Tickets from £215

Wallacespace, 15 Artillery Lane, London, E1 7HA

Only 120 Spaces Available

Who Should Attend GEO Elite?

Heads of Organic Growth & Digital Transformation
Global Strategy Directors
Performance Directors
Digital Insights Directors
AI Product Managers
Heads of Search
Global Marketing Managers
UX Designers
Content Marketers
Digital Account Directors
AI Search / AEO / GEO Practitioners

Agenda

Subject to change leading up to the event.

8.15 - 9.15

Breakfast networking

9.15 - 9.25

Take your seats

9.25 - 9.30

Welcome to the first GEO Elite - and your host for the day - Gerry White

9.30 - 10.00

Keynote - Chris Simmance

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    The £30 Competitor


    The competitor no agency put on the pitch list! It is concrete, slightly uncomfortable, and operates on a programme without explanation.


    Session synopsis: 


    Every tactical session today makes you better at delivery. This one asks a different question: what happens when delivery stops being the thing clients pay for? AI hasn't made agency work worse. It's made a decent version of it available to anyone with a £30 subscription, and clients are starting to notice. Chris Simmance builds AI tools that do exactly this, and wrote The Next Rung about what it means for the people whose work sits in the blast radius. Thirty minutes on the ground moving under the industry, and the repositioning window that's open now and won't stay open.

10.10 - 10.40

Keynote - Sophie Brannon

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    Talk Title: Be the SOURCE: How to Make Your Brand AI’s Go-To Recommendation

     

    1. Current state of the market 
    2. What brands have tried, what's worked, what hasn't 
    3. Our framework for visibility in AI Search 
    4. Access to a whitepaper that goes into the framework more 
10.40 - 11.00

Caffeine & snacking break

11.00 - 11.10

Take your seats

11.10 - 11.40

Keynote - Chris Green

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    AI Bot Management is More than Just a Robots.txt File


    The AI bot landscape is changing, there are more technical processes you need to be worried about and suddenly other stakeholders care about this too! Find out how to mature your client/organisation bot management from a simple allow/deny using robots.txt whilst trying to build an internal process that withstands the breakneck pace of change.

11.50 - 12.20

Keynote - Charles Meaden

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    Talk Title: Don't Believe The Hype


    If you're stuck between your bosses demanding to know what the company AI strategy is and companies promising the sunny uplands of their AI solution, Charles will present a common sense framework on how to confidently talk to your colleagues using plenty of real life examples he's gathered over the last year.

12.25 - 13.45

Lunch & Networking

13.50 - 14.15

Roundtable Session 1

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    Andreas Voniatis

    Joe Doveton

    Callum Lockwood

    Amy Walton

    Charles Meaden

    Stefania Romanelli

    Jono Alderson

    Silvia Collado

14.20 - 14.55

Roundtable Session 2

  • View Moderators

    Andreas Voniatis

    Joe Doveton

    Callum Lockwood

    Amy Walton

    Charles Meaden

    Stefania Romanelli

    Jono Alderson

    Silvia Collado

15.00 - 15.30

Caffeine / Snacking Break & Networking

15.30 - 15.55

Roundtable Session 3

  • View Moderators

    Andreas Voniatis

    Joe Doveton

    Callum Lockwood

    Amy Walton

    Charles Meaden

    Stefania Romanelli

    Jono Alderson

    Silvia Collado

16.00 - 16.15

Short Break

16.15 - 16.45

Panel Discussion

  • View Speakers

    Amanda Beales

    Gerry White

    Andreas Voniatis

    Jon Earnshaw

    Emina Demiri-Watson

16.55 - 17.25

Keynote - Malte Landwehr

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    GEO 2027: Which Half of Your Playbook Survives?


    A lot of what worked in GEO in 2026 worked because the systems were young and sloppy. Those gaps are closing. The tactics that got you cited last year fall into two piles: the ones that hold because they match how LLMs actually retrieve and rank sources, and the ones that were hacks with an expiry date. In this closing keynote, Malte Landwehr sorts them. Using Peec AI tracking data across ChatGPT, Gemini, AI Mode & Co, he shows which tactics are structurally future-proof, which ones are on borrowed time, and which ones are already dead but still being sold. Concrete examples, real numbers, and a clear view of where to put your budget in 2027. You will leave knowing which half of your playbook to keep.

17.30 - 18.30

Networking drinks

Topics

Why do you need to attend the UK’s first GEO Elite?

If the following questions are currently rattling around your head or more importantly, you have an opinion about them, then the Experimentation Elite team is facilitating the perfect day to get some answers with the first GEO Elite. 

Nomenclature

is it GEO, AEO, AI Search, LLMO…or just SEO? What should we call it? Does it matter what we call it? Cutting through the alphabet spaghetti. Is GEO different from SEO, or is it the same thing dressed up in new clothes?

Entities vs Keywords

Regular (OG) SEO is still dominated by keywords, clicks and rankings despite the raw components of search success having been moving away from this for a decade. So, have we finally entered ‘the age of entities’ and are keywords dead?

Wikidata

A focused session on why this previously obscure open-source knowledge database has suddenly become critical for brands wanting to appear in AI-generated answers.

New GEO Metrics

What are the new GEO metrics about? Tools are emerging which are surfacing metrics like Visibility, Citation, Sentiment……what do these new metrics mean and should you be tracking them?

Prompt Research

Zero click, ultra long tail search means intent fragmented into an almost infinite number of combinations of question types. So how do you decide which prompts are important to track, and which are not? What are some of the processes brands and agencies are using to identify target prompts?

AI Search Advertising

Shopping ads are already appearing in Google AI Mode, Copilot and Chat GPT. As the AI search industry it will likely proliferate in informational types question and answer threads too. What does the future of AI search ads look like in a world dominated by pay-per-click when direct information transfer via live answers is click-free?

Who Runs Your GEO?

An organisational/strategic question, should this sit in-house, with your existing SEO agency, or with a new type of specialist?

The UK's First GEO Conference.

120 places. One day. Book your ticket now.

Platinum Sponsor:

Bronze Sponsors:

Partners:

Dergal SEO Consultancy

Do you want an enhanced presence at GEO Elite?

Contact Co-Founder / Director Craig Rayner at [email protected]  to receive the list of investment opportunities

Speakers & Moderators

Joe Doveton

Joe

CEO of Company Name

Speaker Name

CEO of Company Name

Speaker Name

CEO of Company Name

Speaker Name

CEO of Company Name

Speaker Name

CEO of Company Name

Speaker Name

CEO of Company Name

Joe

CEO of Company Name

Speaker Name

CEO of Company Name

Speaker Name

CEO of Company Name

Gerry White

Gerry White

Growth & SEO Consultant

More Info
Chris Green

Chris Green

Technical Director

More Info
Sophie Brannon

Sophie Brannon

Co-Founder of StudioHawk

More Info
Andreas Voniatis

Andreas Voniatis

Founder & CEO of Artios

More Info
Charles Meaden

Charles Meaden

Founder of Digital Nation

More Info
Malte Landwehr

Malte Landwehr

CPO & CMO of Peec AI

More Info
Amanda Beales

Amanda Beales

Head of Organic Search at Re:signal

More Info
Joe Doveton

Joe Doveton

Head Judge of the Experimentation Elite Awards and Founder and CEO, Binary Bear.

More Info
Callum Lockwood

Callum Lockwood

Director of Organic Search at Re:signal

More Info
Amy Walton

Amy Walton

Head of Content at Screaming Frog

More Info
Chris Simmance

Chris Simmance

Orca - AI Operations Platform

More Info
Stefania Romanelli

Stefania Romanelli

VP SEO at Jellyfish

More Info
Jono Alderson

Jono Alderson

Award-winning SEO consultant

More Info
Silvia Collado

Silvia Collado

SEO Lead at Pi Datametrics

More Info
Jon Earnshaw

Jon Earnshaw

Chief Product Evangelist and Co-Founder of Pi Datametrics

More Info
Emina Demiri-Watson

Emina Demiri-Watson

Head of Digital Marketing at Vixen

More Info

Useful Information

Question you may have about the GEO Elite event.

Q:

How can I find Wallacespace?

Address: 15 Artillery Lane, London, E1 7HA

If you need more information how to get to the venue by walking, tube, train or from the airport, please click below.

Q:

Management Buy-in Template

We have an email template which may be useful for sending to your employment to get time off to come to the conference. Please click below to view the email.

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